Creative Goods logo

A Little About Us

A boutique full-service merchandising agency that specializes in live theater. Born in New York City, and now servicing all of North America and the UK, we deliver unparalleled service under the simple belief that merchandise is marketing.

The products we create are more than just souvenirs—they’re a platform for theatregoers to support their favorite show and take a piece of it home with them. Every wear of a t-shirt, or sip from a coffee mug should serve as a reminder of star performances, tears shed, and laughter laughed, and act as a beacon to reclaim those memories once the curtain comes down on a performance.

In the theatre, we all have a role to play. At Creative Goods, we merge our passions for design, quality and service to heighten theatrical brands by reaching the hearts and minds of theatregoers for generations to come.


Our in-house design team provides a full range of creative services—from branding and fashion forward graphics, to innovative product concepts, and more. We find inspiration in each unique brand we represent, and use that to drive our creative strategy and represent our clients.
Gifts and Promotions
Our team works to deliver bespoke gifts and promotional marketing items that distinctively convey each brands messaging and stays within budget. From luxury partnerships to completely custom goods, there’s not much we can’t do.
Our state of the art production facility is located in Dover, NH and specializes in high-quality garment production using a variety of methods—screen printing, vinyl, foil, embroidery and more. All of our goods pass through the highest level of quality inspection to ensure that every item is perfect, every time.
Our centralized distribution center works non-stop to deliver goods to venues, retail outlets and customers all around the world.
Insights & Metrics
We offer advanced insight into our inventory planning, asset management, and customer relations by communicating crucial key performance indicators in weekly and quarterly sales reports and analysis. As a pivotal component to the full marketing mix, we believe these metrics are essential drivers of our retail strategy.
Retail Operations
Our team creates highly engaging and experiential visual displays unique to each brand that captivate audiences and drive sales. Our on-site sales staff serve as brand ambassadors and are held to the gold standard of customer service, elevating the shopping experience and optimizing revenue.
Touring Services
Our operations and logistics teams coordinate every detail to ensure smooth operations on the road and around the world. Venue advancement, load-in schedules, and delivery routes and times are meticulously prepared and inventory levels are carefully monitored.
Our custom webstores are designed and developed by our in-house team in alignment with the brand website for seamless integration. We strategize complete marketing plans in collaboration with external digital and social agencies for maximum reach, distribution and revenue.
As the parent company of a production, warehousing and fulfillment facility we are able to fully integrate all of our above strategy with full execution of production.
Learn More

In the News

Creative Goods Merchandise LLC. All Rights Reserved 2009-2022